Houston’s Rich God may well be on his way to becoming one, as his Made By Rich God Label has quickly become the go-to choose for some of hip hop’s biggest stars

Fashion guys have a swagger you can see a mile away and Rich God is no exception. Tall, hustle-lean and with a style as unique as the colorful prints that dominate his collection, he is easy to spot in the crowd and every outfit he wears is a silent-sermon attesting to his belief in his brand and those who choose to wear it.

Rappers Rick Ross and Slim Thug and WBC No. 1 middleweight contender Jermall Charlo are just a few in the long list of rappers, athletes and actors – who have joined regular people in snatching up the direct-to-consumer brand.

Peep The Situation’s Jon Garrett sat down with the burgeoning fashion icon to talk style, summer trends and what’s next for the visionary.